Roster
Every artist managed from one workspace. Jump between any of them in a click.
The marketing platform that turns listeners into fans
Plan releases. Grow fans. See what's working. Built for independent labels, managers, and artists.
malt.bio/hana-wren/mercury-thirteen
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Mercury Thirteen33 ⅓ RPM
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Hana Wren
Mercury Thirteen
3:48 · singleApr 18, 2026Mercury Thirteen Music12 days until release
0:08 / 0:30
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The catalog
One system. Every artist. Every release.
Stop duct-taping Linkfire, Mailchimp, a Google Sheet, and a freelance designer together. Malt does the whole release lifecycle in one place.
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Release pages
Branded landing pages per artist that capture fans, not just clicks.
Fan CRM
Every fan, every touchpoint, one record. Score, segment, send.
Release management
Track every release with the metadata your distributor needs — titles, ISRCs, dates, splits.
Newsletter
Native email with segmented sends and automations. No Mailchimp tax.
EPK builder
Live press kits in ten minutes. Track every open and click.
Asset manager
Every track, cover, and press shot per artist — plus private listen links built in.
The operators
Three kinds of operator. One platform.
Whether you're running a label, managing artists, or releasing your own music, Malt meets you where your workflow already is.
INDEPENDENT LABELS
For labels of 5–15 artists
Give every artist a pro-grade toolkit — release pages, email, EPKs — without hiring a marketer per roster slot. One account, every artist, one invoice.
“It's what I'd build in-house if I had the engineering team.”
ARTIST MANAGERS
For managers juggling three to ten clients
Every artist in one workspace, side by side. Switch between them in a click — no more re-logging into five separate Linkfire and Mailchimp accounts.
“All my artists in one workspace. That alone changed my week.”
INDEPENDENT ARTISTS
For artists running their own show
Skip the patchwork of free tools. Build a release page, capture your fans, send the newsletter — all in one place, all yours to keep.
“One place to run everything between releases.”
On the record
What artists actually say.
Real artists, real numbers — no paid case studies.
Since I’ve started with Malt, I’ve seen my streaming numbers, my engagement, and my Youtube go up. It’s amazing — Malt’s the place to be.
HonoréIndependent artist
The flywheel
Three moves. One loop. Every release gets better than the last.
Every other tool helps with one piece. Malt connects them — so the fans you capture on one release show up primed for the next.
01 — REACH
Find the fans already looking.
Release pages, smart links, and pre-saves that route fans to their DSP of choice — and capture the data along the way.
02 — CAPTURE
Turn every visit into an email.
Opt-in on every release page, EPK, and link-in-bio. Native email capture — not rented pre-save data you'll never get back.
03 — NURTURE
Send the messages that matter.
Newsletters, announcements, and segmented campaigns. One sender per artist, no separate Mailchimp account to babysit.
FAQ
The questions labels always ask us.
Short answers. No sales theater. If we don't cover it, email us directly.
How is Malt different from Linkfire or Feature.fm?
Linkfire and Feature.fm are smart-link tools — they route fans to DSPs and give you click data. Malt does that, then keeps going: it captures the email on the way through and nurtures the fan over time. You stop paying a separate email tool and a separate fan CRM on top of the smart-link layer.
Do I own the fan data?
Yes. Every email is on your list, exportable anytime. Pre-save data is “rented” from the DSP — Malt gives you first-party fan records you actually own.
How long does onboarding take?
Most operators are live on their first release page in an afternoon. Full roster migration — moving existing fans, connecting DSPs — usually takes about a week, and our onboarding team does it with you.
Can my artists self-serve, or does it all run through the label?
Either. Artists can have their own logins with scoped permissions (edit their release pages, can't touch billing), or the label can run everything central and just hand artists links to share. Hands-off or hands-on — your call.
What does it cost?
Malt is free during early access while we work closely with our first labels. Pricing lands before general availability, and your fan data stays yours and exportable either way.
See Malt on a live release.
20 minutes. Your roster. Real release pages, real fan records — we’ll build one live on the call.